Try this on your brain and see if it sounds familiar:
Above all, these newcomers had an intuitive understanding of
the [redacted] and the [redacted] system, its need for copy, the appetite of
its changing members for headline-making novelties. Their [redacted] broke
gracefully away from the prose of the old-pol handout – they were readable. And
the newcomers were on to a good thing: the party pros needed a candidate to
match [insert name here] in the peace appeal, and their candidate [insert name
here] would have to be supported by [redacted].
How would you fill in the blanks?
Generally, I’ve left enough there for you to know this is
about a political process. I had to excise names and a few other tells. But
tell me, dear reader, how would you fill this in?
Maybe like this:
Above all, these newcomers had an intuitive understanding of
the internet and the social media system, its need for copy,
the appetite of its changing members for headline-making novelties. Their posts broke gracefully away from the prose
of the old-pol handout – they were readable. And the newcomers were on to a
good thing: the party pros needed a candidate to match [insert name here] in
the peace appeal, and their candidate [insert name here] would have to be
supported by [redacted].
I didn’t fill in all the blanks, but admit it: This
paragraph makes perfect sense with the internet put in as the medium.
But since I’ve got that smug look on my face, you know this
ain’t the internet.
Here’s the paragraph, as it appears in real life:
Above all, these newcomers had an intuitive understanding of
the press and the news system, its need for copy, the appetite of its changing
members for headline-making novelties. Their press releases broke gracefully
away from the prose of the old-pol handout – they were readable. And the
newcomers were on to a good thing: the party pros needed a candidate to match
Eisenhower in the peace appeal, and their candidate Stevenson, Governor of
Illinois, would have to be supported by Dick Daley, boss of the Cook County
Machine. (Taken from “Breach of Faith: The Fall of Richard Nixon,” by Theodore
White.)
The “press” and “news system” spoken of here is television,
and here author Ted White is talking about its disruptive influence at the 1952
conventions of both the Democratic and Republican parties.
Back in 1951, television began its disruptive run, as White
describes:
One year before the convention opened, an event had exploded
in American life comparable in impact to the driving of the Golden Spike which,
in 1869, tied America by one railway net from coast to coast. In September of
1951, engineers and succeeded in splicing together by microwave relay and
coaxial cable a national television network; and two months later, late on a
Sunday afternoon, November 18th, 1951, Edward R. Murrow, sitting in
a swivel chair in CBS Studio 41, had swung about, back to audience, and invited
his handful of viewers (3,000,000 of them) to look. There before him were two
television monitors, one showing the Golden Gate Bridge in San Francisco, the
other showing the Brooklyn Bridge in New York. The cameras flickered again –
there was the Statue of Liberty in New York and Telegraph Hill ion San
Francisco. Both at the same time. Live. The nation was collected as one, seeing
itself in a new mirror, on a twelve-inch television tube. Murrow then swiveled
back to the audience and lifted his dark eyebrows in amusement, as if he were a
magician performing a trick.
Yes, the internet is peachy keen.
But its disruptive influence has been seen before.
The 21,000,000-strong audience that watched the conventions
in 1952 saw the death of machine politics – though party politics still tries
to play on behind closed doors today, viz the Democratic National Committee’s
shyness of debates as they attempt to crown Hillary Clinton as their candidate
over the insurgent Bernie Sanders. But then, unlike now, the politicians
weren’t used to public scrutiny. They could get away with their machinations
because few knew about them. Today, they get away with them because few care
and most assume the system is rigged.
The internet is wonderfully disruptive. But, just like
television, wonderfully distractive. Newton Minow saw it best.