Here’s the shocking news: Even for self-published ebooks,
it’s the better writers who are finding the audience and getting the money.
Shocking, I know. But the way some people are reacting to
the marketplace and the glut of both good and bad writing out there is
puzzling.
Take this reaction against Amazon’s Kindle Unlimited, a
book-rental free-for-all that lets folks gobble up as many books as they want
for $9.99 a month. You know the authors are going to get the shaft on this kind
of deal, but it’s kind of funny to see how many people were surprised at the
fact.
Here’s the thing, from this article: “Kindle Unlimited is not mandatory, but writers
fear that if they do not participate, their books will not be promoted.”
Guess what? Maybe
they don’t get promoted. Maybe they get lost in the wash. But outside the
program, every book sold earns money for the author. Here we see Amazon,
champion of the downtrodden, simply turning into a traditional publisher of
ebooks, taking on the marketing side and then cutting the amount paid to
authors for the work. What never authors have to act surprised.
From the article:
“Does Amazon want
to become a legacy publisher like we all are fleeing from and they seem to
disapprove of?” the horror writer Kathryn Meyer Griffith asked in an online
forum, adding, “They’re doing a good job of recreating that whole unfair bogus
system where they make the money and we authors survive on the pennies that are
left.”
Well duh.
I’m hoping to
self-publish a book this year. I know I keep saying that. But I’m getting
closer. This is going to be my year, I can feel it. And I’m already cognizant
of the fact I’m going to have to do much of the marketing on my own if I want
the book to fly. It probably won’t go anywhere, but at least I’ll have done it.
And to me, that’s what counts.
I’m reminded what Robert Newton Peck wrote in his book
“Secrets of Successful Fiction,” wherein he says even in the print era, he was
the best promoter and marketer of his books. Relying on the publishers to do so
wouldn’t work at all. So he worked hard at it. He wanted his books to sell so
he did the work for it. That’s going to be my model.
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