November 2015 Calendar - *November 5: Eastern Idaho Technical College Merit Badge Pow-Wow. Meet at the church at 6:30. We will be at EITC from 7-9 pm. WEAR YOUR SCOUT SHIRT, as a...
1 year ago
In what's sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically -- a dynamic known as "autoplay" -- according to two of the executives. Facebook is still debating whether to have the audio component of the ads activated automatically as well, one of these people said.Now I appreciate how hard it is on the Internet to make a buck. We’re used to getting things for free, and we’re used to things like AdBlock protecting us from stuff we don’t want to see (I’m excited to see if AdBlock will be able to kill these autoplay ads; I haven’t yet tried THP or the LA Times on a non-AdBlock computer). Facebook is a ripe audience for advertisers – but it’s an audience that’s pretty damn whiny when it comes to things like this, I’m sure. So Facebook will want to pursue the ad revenue, but in a way that doesn’t drive away the audience (or at least the noisy part of that audience that will make a stink about it).
On the desktop version of Facebook, the video ads are expected to grab a user's attention by expanding out of the news feed into webpage real estate in both the left and right columns -- or rails -- of the screen. Facebook is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this. (Some details about the video-ad plans remain vague and could change as Facebook gets more feedback from clients.)