There for a while I was toying with the idea of voting for
Gary Johnson. I mean, I didn’t agree with the man on everything, but in this
day and age, you’re not going to find that Golden Agreement Ratio. Ever.
Now, I just can’t.
And it’s not because of Aleppo.
It’s not because of “Aleppo Moments®”
It’s about this: Are Gary Johnson and Bill Weld in this towin, or not?
Or maybe it’s not about that at all. Because the New York
Times says something different.
Messaging here is confusing.
And of course the knee-jerk reaction is to “blame themedia.”
Now this is politics. Anything is possible, form the media
“making stuff up” to a party running such a mealy-mouthed mumble of a campaign
that the media’s left scratching their collective heads over the ever-popular
question “What Did That Guy Just Say?”
that seems to be hanging over the Libertarians like a clown-shaped cloud.
Confusing the media is one thing. Confusing your running
mate is another. But continuously confusing potential voters, already sharp in
the eye to Trump and Clinton shenanigans? That’s not a winning strategy.
What should be a winning strategy is to run a campaign based
on the merits of your party or your candidates, not running a campaign based on
You Don’t Want Either of those Chuckleheads in the White House, Do You? Because
running on the “I’m not Trump” or “I’m not Clinton” platform is going to result
in muddled messages, confused reporters, and Reason-fueled follow-ups that get
buried in the news cycle.
Part of that is a media problem, as Lord Vetinari points
out:
"In my experience Miss Crisplock tends to write down
exactly what one says," Vetinari observed. "It's a terrible thing
when journalists do that. It spoils the fun. One feels instinctively that it's
cheating somehow."
But part of running a successful campaign is making sure
that media problems don’t become your problems. The Libertarians have proven
time and again this year that they can’t do that.
When the Miss Crisplocks of the world begin writing
furiously, it behooves the speaker to, at minimum, ask Miss Crisplock to repeat
what was written down, and then offer clarifications. Miss Crisplocks may be
loth to repeat what was said, or – horrors – to correct what was said, but in
this way, the one being interviewed can at least emphasize to the reporter the
context, necessary clarifications, and butt-coverage for when the inevitable
media screw-up occurs.
Campaigns might aslo be smart to have staff on hand to
record interviews – preferably with video – to help straighten the record when
flubs occur.
So who am I voting for? Well, there are five in the running
for POTUS.
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