Saturday, November 22, 2014

Indie Authors, Activate the Omega Thirteen!

Mark Coker, founder of Smashwords, has a longish post in which he discusses the present and near future of ebooks – and acts as an evangelist for indie authors. I can’t agree with everything he says, but he does offer quite a bit of interesting bits to ponder.

Full article is here. Here are a few highlights, through my eyes:

There’s A Glut of High-Quality Ebooks

There’s been a lot of hand-wringing by self-publishing naysayers who criticize the indie publishing movement for causing the release of a “tsunami of drek” (actually, they use a more profane word than “drek”) that makes it difficult for readers to find the good books.  Yes, indie publishing is enabling a tsunami of poor-quality books, but critics who fixate on drek are blinded to the bigger picture. Drek quickly becomes invisible because readers ignore or reject it.  The other, more important side of this story is that self-publishing is unleashing a tsunami of high-quality works.  When you view drek in the broader context, you realize that drek is irrelevant.  In fact, drek is yin to quality’s yang.  You must have one to have the other.  Self-publishing platforms like Smashwords have transferred editorial curation from publishers to readers, and in the process has enabled publication of a greater quantity and diversity of high-quality content then ever possible before.

NOTE: I’ve found a lot of the dreck that Coker describes. About half of it is published as indie ebooks. The rest is published traditionally, through publishing houses critical of the tsunami of dreck Coker describes. I remind people of this OFTEN when they question why I’m looking to become an indie author and say I’ll swim in a cesspool.

Good isn’t Good Enough

With the glut of high-quality books, good books aren’t good enough anymore.  Cheap books aren't good enough (Smashwords publishes over 40,000 free ebooks).  The books that reach the most readers are those that bring the reader to emotionally satisfying extremes. This holds true for all genre fiction and all non-fiction.  If your readers aren’t giving you reviews averaging four or five star and using words in their reviews like, “wow,” “incredible” and “amazing,” then you’re probably not taking the reader to an emotionally satisfying extreme.  Extreme joy and pleasure is a required reading experience if you want to turn readers into fans, and turn fans into super fans.  Wow books turn readers into evangelists.  Last year I wrote a post titled, Six Tips to Bring Your Book Back from the Doldrums.  It's a self-assessment checklist that prompts you to take an honest look at your reviews, your cover image, your categorization and targeting. With some simple questions and honest answers, you'll be ready to give your books a makeover.

NOTE: Thus why I’m re-writing Doleful Creatures for the fifth and likely not last time.

Leverage Professional Publishing Tools

Over the last couple years at Smashwords, we’ve introduced a number of new tools that give our authors a competitive advantage in the marketplace, such as Smashwords Series Manager for enhanced series discovery, and preorder distribution to iBooks, Barnes and Noble and Kobo.  Yet despite the availability of these tools, they’re not universally adopted.  Even though we’ve proven and communicated that books born as preorders sell more units that other books, only a minority of Smashwords authors release their books as preorders.  Take advantage of these tools.  They give you a competitive advantage!

Best Practices Bring Incremental Advantage*

Here's a quick summary of some of the most commonly underutilized best practices:  1.  Many indies release their books without professional editing and proofreading.  2.  A surprising number of authors end their book with a period and that’s it, and not with enhanced back matter and navigation that drives sales of your other books and drives the growth of your social media platforms.  3.  Although indie authors are releasing books with better quality covers than ever before, a surprising number of authors still release books with low-quality homemade covers.  4.  A lot of series writers haven’t yet experimented with free series starters, even though free series starters are proven to drive more readers into series and yield higher overall series earnings.  5.  Many series writers don't yet link their series books in Smashwords Series Manager, even though this tool increases the discoverability of series books at Smashwords and at Smashwords retailers.  6.  Even though we’ve published strong evidence three years in a row in our Smashwords Surveys (2014, 2013, 2012) that longer ebooks sell better than shorter ebooks, some authors still divide full length books into shorter books that can disappoint readers.  7.  Sloppy descriptions.  You'd be surprised at the number of book descriptions that have typographic errors, or improper casing or punctuation.  Readers pick up on this stuff.  Mistakes like this are like a slap in the face of your prospective reader.

*This point I have a love/hate relationship with. I appreciate what he says about Smashword’s surveys. But shilling Smashwords tools here, well, I’m a little less smitten with.

Take Risks, Experiment, and Fail Often

Success is impossible without failure.  Failure is a gift.  The challenge is to take a lot of little risks and make every failure a teachable moment.

Dream Big Dreams
Be ambitious.  Aim high.  You’re smart and you’re capable.  You must believe this.  Because if you don’t try, you can’t achieve.   Salvador Dali said:  "Intelligence without ambition is a bird without wings."

Never Quit

Never give up. Quitting guarantees failure.  If you never quit, you’ll never fail.  Stamina and staying power beat the sprint.  Think of the story of the tortoise and the hare. Fight for your right to pursue the best career in the universe.

And never think you're too old, or it's too late. I'm still working.

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