So, food makers.
Just stop.
Deep down in your marketing department, you know this is a gimmick. A gimmick meant to remind shoppers that in an oversaturated convenience food market, your products exist.
At 100 bottles, this will only be the briefest flash in a widely disparate and distracted pan of a market. Maybe you'll see a blip in sales as the curious, motivated by boredom and the vagaries of the Inernet, will buy and mix your sauces to reproduce the scarce, mediocre commodity.
I guess slap yourselves on the back as this maybe increases your share of the sauce market by razor-thin margins.
Just stop.
Sincerely,
A consumer whose wife and daughter fell in love with Dr. Pepper's Coconut Zero concoction before it was cruelly pulled from the market in the hopes people would continue buying their mass-produced drinks now that people remembered they were on the market.
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